| Web Sales Lead Buyers Guide for Insurance Agents |
| 09.14.09 | |
In the old days, a full part of an insurance broker’s day was spent on the phone, cold calling potential customers. Now, insurance marketing for insurance agents includesobtaining prescreened leads from sales lead companies. These insurance sales lead companies offer a simple alternative to lists and other marketing strategies.
Leadgen websites work by matching together users interested in insurance with insurance agents who are interested in selling them a policy. These sites collect personal information from every user utilizing a lead form, warehouse the data and then sell the lead to one or more insurance agents.
With so many insurance lead generation companies all offering slightly different leads, insurance brokers can’t always determine which company is best for them. There are specific features that good sales lead companies have that can cause them stand out from the rest including filters, pricing, return policy and billing.
To find the best lead company, you have to look for some certain features. Quality is most important in getting a great ROI. Being able to filter your insurance leads so that they are prescreened is a very important factor. The following trait to review at is fees. A $17 lead that buys a policy is worth a lot more than a $5 lead that doesn’t buy from you. Be sure to check the refund guidelines prior to signing up with a sales lead service. They should refund your money for any bogus leads you purchase. Along the same vein, a lot of insurance leadgen companies have a minimal amount needed to fund your account. If the lead service try to charge you a high amount of money up front, you might be taking too big of a risk.
When purchasing insurance sales prospects, you shouldn’t keep all your eggs in one basket. You should test out 2-3 insurance sales lead companies. Some will be great for car insurance sales leads while others may get you better homeowners insurance sales leads. Using different leadgen companies will allow you to also keep your company shielded in case one of the insurance lead service’s quality sinks.
